@import url("https://fonts.googleapis.com/css2?family=Poppins:wght@600;700&family=Inter:wght@400;500&display=swap");

:root{
  --primary: #2563EB;
  --dark: #0F172A;
  --light: #F8FAFC;
  --accent: #22C55E;
  --bg: #0b1220;
  --surface: #111827;
  --text: #e5e7eb;
}

*{box-sizing:border-box;margin:0;padding:0}

body{
  font-family: 'Inter', system-ui, -apple-system, sans-serif;
  color:var(--text);
  background-color:var(--bg);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}

.skip-link{
  position: absolute;
  left: -999px;
  top: 12px;
  background: #fff;
  color: var(--dark);
  padding: 8px 12px;
  border-radius: 6px;
  z-index: 9999;
  box-shadow: 0 6px 18px rgba(2,6,23,0.12);
  transition: left .18s ease;
}
.skip-link:focus{left:16px}

.btn:focus-visible, .nav-link:focus-visible, a:focus-visible, input:focus-visible, textarea:focus-visible{
  outline: 3px solid rgba(34,197,94,0.18);
  outline-offset: 3px;
  border-radius: 6px;
  box-shadow: 0 8px 24px rgba(2,6,23,0.12), 0 0 0 4px rgba(34,197,94,0.12);
}

/* Header */
.navbar{background-color:var(--dark);color:#fff;padding:18px 20px;position:sticky;top:0;z-index:100;box-shadow:0 2px 10px rgba(2,6,23,0.12)}
.nav-container{max-width:1200px;margin:0 auto;display:flex;justify-content:space-between;align-items:center}
.logo h3{margin:0;color:#fff;font-family:Poppins, sans-serif}
.logo a{display:inline-flex;align-items:center;text-decoration:none;color:inherit}

.nav-links{list-style:none;display:flex;gap:28px}
.nav-link{color:#fff;text-decoration:none;transition:color .2s;cursor:pointer}
.nav-link:hover{color:var(--primary)}
.nav-link.active{color:var(--accent);font-weight:600;border-bottom:2px solid var(--accent);padding-bottom:5px}

/* Mobile nav toggle */
.nav-toggle{display:none;background:transparent;border:0;color:#fff;padding:8px;border-radius:6px;cursor:pointer}
.nav-toggle svg{display:block}
#nav-links{display:flex}

@media (max-width:800px){
  .nav-toggle{display:inline-flex;position:absolute;right:16px;top:18px;z-index:120}
  #nav-links{position:absolute;top:70px;right:16px;background:linear-gradient(180deg,rgba(15,23,42,0.98),rgba(15,23,42,0.98));padding:16px;border-radius:10px;flex-direction:column;gap:12px;display:none;min-width:180px;box-shadow:0 10px 30px rgba(2,6,23,0.3)}
  #nav-links.open{display:flex}
  .nav-links{flex-direction:column;gap:12px}
}

/* Hero decorative SVG background */
.hero{position:relative;overflow:hidden}
.hero:before{content:"";position:absolute;right:-10%;top:-10%;width:80%;height:120%;background-image:url('../assets/hero-ill.svg');background-repeat:no-repeat;background-size:cover;opacity:0.38;pointer-events:none;transform:translateZ(0)}

/* Hero */
.hero{
  background: radial-gradient(1200px 600px at 50% -20%, rgba(37,99,235,0.18), var(--bg)),
              linear-gradient(135deg,var(--primary) 0%,var(--dark) 100%);
  color:#fff;
  padding:120px 20px;
  text-align:center;
}
.hero-content{max-width:900px;margin:0 auto;padding:0 12px}
.hero-headline{font-family:Poppins, sans-serif;font-size:56px;margin-bottom:20px;line-height:1.15}
.hero-subtext{font-size:18px;margin-bottom:36px;opacity:.95;line-height:1.6}
.hero-buttons{display:flex;gap:15px;justify-content:center;flex-wrap:wrap}

.trust-strip{
  background: transparent;
  color: var(--text);
  border-top: 1px solid rgba(255,255,255,0.03);
  border-bottom: 1px solid rgba(255,255,255,0.03);
  padding: 18px 12px;
}
.trust-container{max-width:1100px;margin:0 auto;display:flex;align-items:center;gap:20px;justify-content:center;flex-wrap:wrap}
.trust-lead{font-weight:600;margin-right:12px;color:#334155}
.trust-list{list-style:none;display:flex;gap:18px;align-items:center;padding:0;margin:0;flex-wrap:wrap}
.trust-list li{font-size:14px;color:#475569;padding:6px 10px;background:rgba(15,23,42,0.03);border-radius:8px}

@media(max-width:720px){
  .trust-container{justify-content:center}
  .trust-list{gap:10px}
  .trust-list li{padding:6px 8px;font-size:13px}
}

.case-cta{display:flex;justify-content:center;margin-top:1.5rem}
.case-cta .btn-primary{padding:12px 32px}

.about-body{max-width:820px;margin:1rem auto 0;color:#475569;font-size:16px;line-height:1.8}

/* Process / How We Work */
.process{padding:60px 20px;background:transparent}
.process-container{max-width:1100px;margin:0 auto}
.process h2{font-size:36px;color:var(--text);text-align:center;margin-bottom:12px}
.process-intro{max-width:800px;margin:0 auto 28px;text-align:center;color:var(--text)}
.process-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:24px}
.process-step{background:var(--surface);padding:20px;border-radius:12px}
.process-step h3{font-size:18px;color:var(--primary);margin-bottom:8px}
.process-step p{color:var(--text);font-size:14px;line-height:1.6}

@media (max-width:1000px){
  .process-steps{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:600px){
  .process-steps{grid-template-columns:1fr}
}

/* Why ScaleUp Digital (differentiation) */
.why-us{padding:60px 20px;background:transparent}
.why-us-container{max-width:1100px;margin:0 auto}
.why-us h2{font-size:36px;color:var(--text);text-align:center;margin-bottom:20px}
.why-us-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.why-card{background:var(--surface);padding:2rem;border-radius:12px;box-shadow:none}
.why-card h3{font-size:18px;color:var(--primary);margin-bottom:8px}
.why-card p{color:var(--text);font-size:14px;line-height:1.6}

@media (max-width:1000px){
  .why-us-grid{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:600px){
  .why-us-grid{grid-template-columns:1fr}
}

/* Pricing philosophy / engagement model */
.pricing-philosophy{padding:56px 20px;background:transparent;border-top:1px solid rgba(255,255,255,0.03);border-bottom:1px solid rgba(255,255,255,0.03)}
.pricing-container{max-width:900px;margin:0 auto;text-align:center}
.pricing-container h2{font-size:32px;color:var(--text);margin-bottom:12px}
.pricing-points{list-style:none;padding:0;margin:16px 0 0;display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.pricing-points li{background:rgba(37,99,235,0.06);padding:8px 12px;border-radius:8px;color:var(--text);font-weight:600}
.pricing-note{margin-top:12px;color:var(--text)}

/* Insights / Blog preview */
.insights{padding:56px 20px;background:transparent}
.insights-container{max-width:1100px;margin:0 auto}
.insights h2{font-size:36px;color:var(--text);text-align:center;margin-bottom:10px}
.insights p{max-width:800px;margin:0 auto 20px;text-align:center;color:var(--text)}
.insights-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:18px}
.insight-card{background:var(--surface);padding:2rem;border-radius:12px;box-shadow:none}
.insight-card h3{font-size:18px;color:var(--primary);margin-bottom:8px}
.insight-card p{color:var(--text);font-size:14px;line-height:1.6}

@media (max-width:1000px){
  .insights-grid{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:700px){
  .insights-grid{grid-template-columns:1fr}
  .pricing-points{gap:8px}
}

/* Buttons */
.btn{padding:12px 28px;font-size:16px;border:none;border-radius:8px;cursor:pointer;font-weight:600;transition:transform .18s ease,box-shadow .18s ease}
.btn-primary{background-color:var(--accent);color:var(--dark);box-shadow:0 8px 24px rgba(34,197,94,0.25);transition:transform .18s ease,box-shadow .18s ease}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 12px 32px rgba(34,197,94,0.35)}
.btn-secondary{background-color:transparent;color:#fff;border:2px solid rgba(255,255,255,0.9)}
.btn-secondary:hover{background-color:#fff;color:var(--primary)}

.services{padding:80px 20px;background:transparent}
.services-container{max-width:1200px;margin:0 auto}
.services-title{font-size:42px;text-align:center;margin-bottom:60px;color:var(--text)}
.services-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:30px}
.service-card{background:var(--surface);padding:2rem;border-radius:12px;box-shadow:none;transition:transform .18s ease}

/* Case brief */
.case-brief{background:var(--surface);padding:1.25rem;border-radius:12px;max-width:1100px;margin:0 auto 1.5rem}
.case-brief h3{margin:0 0 .5rem;color:var(--primary);font-size:18px}
.case-brief p{color:var(--text);margin-bottom:.75rem}
.case-brief ul{margin:0;padding-left:1.2rem;color:var(--text)}

/* Free Growth Audit offer */
.audit-offer{background:linear-gradient(180deg,rgba(17,24,39,0.6),rgba(17,24,39,0.55));padding:48px 20px;border-radius:12px;margin:36px auto;max-width:1100px}
.audit-container{max-width:900px;margin:0 auto;text-align:center}
.audit-offer h2{font-size:32px;color:var(--text);margin-bottom:12px}
.audit-offer p{color:var(--text);max-width:68ch;margin:0 auto 16px}
.audit-points{list-style:disc;margin:16px auto 18px;padding-left:1.2rem;display:inline-block;text-align:left;color:var(--text);line-height:1.6}
.audit-points li{margin-bottom:8px}
.audit-note{color:#9CA3AF;margin-top:6px;font-size:14px}
.audit-offer .btn-primary{padding:12px 36px;margin-top:18px}
.cta-microcopy{font-size:13px;color:#CBD5E1;margin-top:8px;margin-bottom:0;text-align:center}

/* Audit intake form */
.audit-form{max-width:820px;margin:18px auto 0;text-align:left}
.audit-form .form-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
.audit-form input,.audit-form select,.audit-form textarea{width:100%;padding:10px 12px;border-radius:8px;border:1px solid rgba(255,255,255,0.06);background:rgba(255,255,255,0.02);color:var(--text);font-size:15px}
.audit-form input::placeholder,.audit-form textarea::placeholder{color:#9CA3AF}
.audit-form textarea{resize:vertical}
.audit-form label{display:block}

@media (max-width:720px){
  .audit-form .form-grid{grid-template-columns:1fr}
}


/* Case studies, about, contact */
.case-studies-page,.about-page,.contact-page{padding:4rem 3rem;max-width:1100px;margin:auto;background-color:transparent}
.case-studies-page h2,.about-header h1,.contact-header h1{font-size:48px;margin-bottom:1rem;color:var(--text);text-align:center}
.case-intro,.about-intro,.contact-header p{max-width:700px;margin:0 auto;color:var(--text);text-align:center}

.footer{background-color:transparent;color:var(--text);text-align:center;padding:30px;margin-top:60px;border-top:1px solid rgba(255,255,255,0.03)}
.footer-content{max-width:1200px;margin:0 auto}
.disclaimer{font-size:14px;margin-top:10px;opacity:.85}

@media (max-width:900px){
  .hero{padding:80px 18px}
  .hero-headline{font-size:44px}
  .hero-subtext{font-size:17px}
  .nav-links{gap:18px}
}
@media (max-width:600px){
  .hero{padding:56px 16px}
  .hero-headline{font-size:32px}
  .hero-subtext{font-size:15px}
  .nav-links{gap:12px;flex-wrap:wrap}
  .hero-buttons{gap:10px}
}

/* Improved tablet / mobile support */
@media (max-width:1000px){
  .services{padding:56px 18px}
  .services-title{font-size:36px;margin-bottom:36px}
  .services-grid{grid-template-columns:repeat(2,1fr);gap:18px}
  .process-steps{grid-template-columns:repeat(2,1fr)}
  .why-us-grid{grid-template-columns:repeat(2,1fr)}
  .insights-grid{grid-template-columns:repeat(2,1fr)}
}

@media (max-width:720px){
  .services{padding:40px 14px}
  .services-title{font-size:28px}
  .services-grid{grid-template-columns:1fr}
  .service-card{padding:1.25rem}
  .hero-headline{font-size:28px}
  .hero-subtext{font-size:15px}
  .case-studies-page,.about-page,.contact-page{padding:2.5rem 1rem}
  .audit-offer{padding:28px 14px}
  .cta-microcopy{font-size:12px}
}

/* Section width & readability tweaks */
section{padding:5rem 1.5rem}
.container,.services-container,.process-container,.why-us-container,.insights-container,.pricing-container{max-width:1100px;margin:0 auto}
p{max-width:68ch}

main p, .service-card p, .case-section p, .case-results p, .about-body, .about-intro, .case-intro, .insights p, .hero-subtext, .contact-header p{max-width:68ch;margin-left:auto;margin-right:auto}

/* Respect users who prefer reduced motion */
@media (prefers-reduced-motion: reduce){
  *{animation-duration:0.01ms!important;animation-iteration-count:1!important;transition-duration:0.01ms!important}
  .btn-primary:hover,.service-card:hover,.case-study-card:hover{transform:none!important}
}

.back-to-top{color:#fff;opacity:0.9;text-decoration:underline}
.footer .back-to-top{color:#fff}

/* Footer social icons */
.footer .social{display:flex;gap:14px;justify-content:center;margin:8px 0}
.footer .social a{color:var(--text);opacity:0.9;display:inline-flex;align-items:center;justify-content:center;padding:6px;border-radius:6px}
.footer .social a:hover{opacity:1;color:var(--primary);transform:translateY(-2px)}
.footer .social svg{width:20px;height:20px;display:block}

/* Accessible hidden text for screen readers */
.visually-hidden{position:absolute!important;height:1px;width:1px;overflow:hidden;clip:rect(1px,1px,1px,1px);white-space:nowrap;border:0;padding:0;margin:-1px}